Archive for the ‘Oil and Gas Jobs News’ Category
Oil and Gas industry salary survey now available for free download
Oil and Gas Job Search has just published the largest oil and gas industry salary survey ever undertaken. Some of the highlights: -
7,000+ people responded to the survey
1,900+ respondents are employers within the industry
800+ respondents work with a global super major
30+ countries worldwide represented
20+ discipline areas covered
This survey is completely free of charge to download and is available at http://www.oilandgasjobsearch.com/salary for a limited period.
We hope it is useful to you.
Oil and Gas Job Search presents a new look website
Oil and Gas Job Search, the UK based premier global job site for the oil and gas industry has been subjected to thorough multi variant design testing that has allowed John Roberts, the Marketing Manager to make informed decisions about the design, usability and user experience on the site as he explains, “The site in its old form had been pretty much untouched since its inception in 2000 from a design point of view. In order to instil confidence in site users and attract new candidates, I decided to implement comprehensive multi variant design test techniques which have always proved a great success in my background in e-commerce. Essentially, this allows me to show different variations of a page to site users without their knowledge and carefully analyse the results and usage before implementing any changes. The tests have proven very successful and we have just launched the new design, which will continue to provide better performance than the old design. Carrying out multi variant testing enables you to see what the site users want, not what you think they will want and the results between the two can often vary wildly.”
The site is not just receiving a lick of paint either, “The registration process has been vastly improved and we have also added extra functionality for both candidate and client accounts that have proven in tests to be extremely popular. In this day and age, resting on your laurels simply isn’t good enough.” He concludes, “I am doing everything I can to improve the user experience, for both candidates and clients and by extensively testing the design and features of the site before deciding on a winning combination, it means I don’t have to guess the outcome of any course of action. Multi variant testing provides the best of both worlds, a simple way to test any site changes whilst providing me with the confidence that my marketing spend will continue to provide a great ROI.”
Oil and Gas Job Search reaches 200,000 registered site users!
Oil and Gas Job Search, the UK based premier global job site for the oil and gas industry have seen a massive 140% growth in site visits and a gigantic 240% increase in new site users over the last 12 months. They now have over 200,000 oil and gas industry professionals using the site on a regular basis to find jobs and contracts.
The niche website, which caters for job seekers, recruiters and employers within the oil and gas industry has used a more varied marketing mix to attract users to the site as Marketing Manager John Roberts explains, “I have been with Oil and Gas Job Search for just over 12 months now and come from a background in E-commerce rather than a traditional marketing background. My experience has vastly helped to increase market penetration whilst keeping a close eye on the marketing budget. Through careful analysis, I have managed to further the reach of the site, whilst keeping our costs relatively unchanged. During the last 12 months I have streamlined our use of SEO, PPC, social media and email marketing, whilst also adding things into the marketing mix that oil and gas job search had not tried before including multi variant testing to test variations of the site on live site users, surveys, to bring interactivity to the site usage experience and exhibiting at Offshore Europe 09, the major oil and gas industry exhibition in Aberdeen, Scotland in September.” Asked what his plans are for the coming 12 months, John replied “I have huge plans for the site this year. I have learnt some fast lessons this past year and the experience I have gained within the industry will start to pay real dividends. You can expect huge improvements for all site visitors, a more user friendly interface for our clients and increased marketing activity. I am aiming for an even greater acceleration in site traffic and registered users this year and know exactly how to get it.”

